A mission statement is an important part of developing your brand. Yet, writing the right mission statement can be challenging as it, after all, describes the grand vision of your brand. A mission statement must consider your brand’s culture, vision, … Read More »
The Facebook Marketing system has shown no signs of slowing down. The social media platform has significantly evolved in the past few years. To a certain extent, it has reached a level of complexity that can be daunting to beginners. … Read More »
“Mobile social media marketing is the future of Facebook”. This is the battle cry of some experts in the industry. Facebook is actually refocusing on the desktop version of the platform, as noted in this article. However, there is merit … Read More »
Ads are ads are ads. That sounds repetitive, but that’s generally the idea for most people. An advertisement for whatever brand on whatever platform is the same. Well, yes and no. There are fundamental concepts and parameters similar with all … Read More »
One thing I keep hearing about Facebook Marketing among those who have been hesitant about trying it is that it is “expensive”. This is also the case when advertising using its sister social media platform Instagram is mentioned. This threw … Read More »
Funny thing I have been asked recently from colleagues and friends: Why is it a big deal to use Facebook Marketing? I was THIS close to doing a Homer impression of his famous “D’oh!” reaction. But then I got to … Read More »
Facebook Marketing in 2020 has a somewhat mixed disposition and perception from the outside. Due to the controversies with regards to data privacy and personal information breaches in the past couple of years, one could say that Facebook as a … Read More »
Something that I always hear from both newbies and veterans in Facebook Marketing: It’s that Facebook’s Marketing tools and features are HARD. All right, let us be honest. Facebook Marketing is as much a science as it is an art … Read More »
ALERT! Facebook Marketing rookies and veterans! Facebook just sneakily… I mean “subtly” rolled out a new feature update that may have an impact on your methods and branding strategies. This updated Facebook feature is the Custom Audience List. This may … Read More »
Happy New Year 2020! With a brand new year, this also means some brand new developments in the social media marketing, in general. Facebook marketing, specifically has had a string of new developments. There will always be room for “tried … Read More »