Self-marketing and self-promoting are two terms that people often mistake for one another. This results from the numerous similarities between the two practices and the fact that they are complementary and often work well together. However, they are quite different, … Read More »
Visuals make for a more compelling draw in catching your audience’s attention. Video marketing is the more popular option, but images remain a staple, as it saves on resources (particularly storage on cloud services). However, not everyone can afford professional … Read More »
Facebook advertisements campaigns are the new order of business in advertising, one that doesn’t make you spend as much as you would on billboards or TV campaigns. The social media platform averages at least 1.09 billion daily users. That’s huge! … Read More »
Creating content for social media is not easy. The basic idea is simple. But going from idea to execution is complicated. It is not a one-trick-pony. After all, you are going to be dealing with billions of potential audiences with … Read More »
Online Marketing has grown rapidly. Too rapidly? That might be debatable. However, there is no doubt that the avenues and strategies have diversified over the years. There was a time when SEO and Google Analytics were the only boards in … Read More »
Welcome back! We have gone at length to exploring using Facebook for marketing. And there is a lot yet to explore. However, in the current and future arena of internet marketing, Facebook is not the only social media “game” out … Read More »
The Facebook Marketing system has shown no signs of slowing down. The social media platform has significantly evolved in the past few years. To a certain extent, it has reached a level of complexity that can be daunting to beginners. … Read More »
“Mobile social media marketing is the future of Facebook”. This is the battle cry of some experts in the industry. Facebook is actually refocusing on the desktop version of the platform, as noted in this article. However, there is merit … Read More »
Ads are ads are ads. That sounds repetitive, but that’s generally the idea for most people. An advertisement for whatever brand on whatever platform is the same. Well, yes and no. There are fundamental concepts and parameters similar with all … Read More »
One thing I keep hearing about Facebook Marketing among those who have been hesitant about trying it is that it is “expensive”. This is also the case when advertising using its sister social media platform Instagram is mentioned. This threw … Read More »