Self-marketing and self-promoting are two terms that people often mistake for one another. This results from the numerous similarities between the two practices and the fact that they are complementary and often work well together. However, they are quite different, … Read More »
Good visual elements on your website and social media platforms can get you the sought after attention and retention you want. But you cannot just grab a stock photo, paste it on your website, and then expect the traffic to … Read More »
A mission statement is an important part of developing your brand. Yet, writing the right mission statement can be challenging as it, after all, describes the grand vision of your brand. A mission statement must consider your brand’s culture, vision, … Read More »
Ads are ads are ads. That sounds repetitive, but that’s generally the idea for most people. An advertisement for whatever brand on whatever platform is the same. Well, yes and no. There are fundamental concepts and parameters similar with all … Read More »
Funny thing I have been asked recently from colleagues and friends: Why is it a big deal to use Facebook Marketing? I was THIS close to doing a Homer impression of his famous “D’oh!” reaction. But then I got to … Read More »
Facebook Marketing in 2020 has a somewhat mixed disposition and perception from the outside. Due to the controversies with regards to data privacy and personal information breaches in the past couple of years, one could say that Facebook as a … Read More »
Something that I always hear from both newbies and veterans in Facebook Marketing: It’s that Facebook’s Marketing tools and features are HARD. All right, let us be honest. Facebook Marketing is as much a science as it is an art … Read More »