Self-marketing and self-promoting are two terms that people often mistake for one another. This results from the numerous similarities between the two practices and the fact that they are complementary and often work well together. However, they are quite different, … Read More »
Good visual elements on your website and social media platforms can get you the sought after attention and retention you want. But you cannot just grab a stock photo, paste it on your website, and then expect the traffic to … Read More »
Visuals make for a more compelling draw in catching your audience’s attention. Video marketing is the more popular option, but images remain a staple, as it saves on resources (particularly storage on cloud services). However, not everyone can afford professional … Read More »
There are currently more than 4.3 billion internet users in the world, with over 80% of users having a Facebook account. That is huge, right? Yet, nearly all internet users have an active email account, supporting the notion that there … Read More »
Using visuals to boost your marketing on social media is an unavoidable reality. We have explored a little bit of the importance of still and motion imagery as part of social media marketing. Now, it is time to focus on … Read More »
As a social media marketer, your job is to get your audience’s attention and keep it. Whether you are doing it through Facebook or other platforms, the goals remain the same. Always keep that in mind. However, while the fundamental … Read More »
Creating content for social media is not easy. The basic idea is simple. But going from idea to execution is complicated. It is not a one-trick-pony. After all, you are going to be dealing with billions of potential audiences with … Read More »
Welcome back! We have gone at length to exploring using Facebook for marketing. And there is a lot yet to explore. However, in the current and future arena of internet marketing, Facebook is not the only social media “game” out … Read More »
“Mobile social media marketing is the future of Facebook”. This is the battle cry of some experts in the industry. Facebook is actually refocusing on the desktop version of the platform, as noted in this article. However, there is merit … Read More »
Ads are ads are ads. That sounds repetitive, but that’s generally the idea for most people. An advertisement for whatever brand on whatever platform is the same. Well, yes and no. There are fundamental concepts and parameters similar with all … Read More »