Digital marketing, as we know it, has become very prominent in the business world today. This is because of the awe-inspiring opportunities and returns it generates. Marketers and business owners cannot afford to miss out on this great opportunity. Although … Read More »
If you own a business or brand, you should know details about copywriting vs. content writing. How do they differ, and which should you use for your brand? Your brand won’t get discovered unless you create content. Content creation is … Read More »
If you have found a way to make social media work for you, that is great news! However, are you maximizing the power of your social media marketing? How well are you using demographics in your social media engagement? Demographics … Read More »
Good visual elements on your website and social media platforms can get you the sought after attention and retention you want. But you cannot just grab a stock photo, paste it on your website, and then expect the traffic to … Read More »
Welcome back! We have gone at length to exploring using Facebook for marketing. And there is a lot yet to explore. However, in the current and future arena of internet marketing, Facebook is not the only social media “game” out … Read More »
“Mobile social media marketing is the future of Facebook”. This is the battle cry of some experts in the industry. Facebook is actually refocusing on the desktop version of the platform, as noted in this article. However, there is merit … Read More »
Ads are ads are ads. That sounds repetitive, but that’s generally the idea for most people. An advertisement for whatever brand on whatever platform is the same. Well, yes and no. There are fundamental concepts and parameters similar with all … Read More »
One thing I keep hearing about Facebook Marketing among those who have been hesitant about trying it is that it is “expensive”. This is also the case when advertising using its sister social media platform Instagram is mentioned. This threw … Read More »
Funny thing I have been asked recently from colleagues and friends: Why is it a big deal to use Facebook Marketing? I was THIS close to doing a Homer impression of his famous “D’oh!” reaction. But then I got to … Read More »
Facebook Marketing in 2020 has a somewhat mixed disposition and perception from the outside. Due to the controversies with regards to data privacy and personal information breaches in the past couple of years, one could say that Facebook as a … Read More »