Good visual elements on your website and social media platforms can get you the sought after attention and retention you want. But you cannot just grab a stock photo, paste it on your website, and then expect the traffic to … Read More »
Visuals make for a more compelling draw in catching your audience’s attention. Video marketing is the more popular option, but images remain a staple, as it saves on resources (particularly storage on cloud services). However, not everyone can afford professional … Read More »
Using visuals to boost your marketing on social media is an unavoidable reality. We have explored a little bit of the importance of still and motion imagery as part of social media marketing. Now, it is time to focus on … Read More »
As a social media marketer, your job is to get your audience’s attention and keep it. Whether you are doing it through Facebook or other platforms, the goals remain the same. Always keep that in mind. However, while the fundamental … Read More »
Creating content for social media is not easy. The basic idea is simple. But going from idea to execution is complicated. It is not a one-trick-pony. After all, you are going to be dealing with billions of potential audiences with … Read More »
Online Marketing has grown rapidly. Too rapidly? That might be debatable. However, there is no doubt that the avenues and strategies have diversified over the years. There was a time when SEO and Google Analytics were the only boards in … Read More »
Ads are ads are ads. That sounds repetitive, but that’s generally the idea for most people. An advertisement for whatever brand on whatever platform is the same. Well, yes and no. There are fundamental concepts and parameters similar with all … Read More »
Facebook Marketing is not a one trick solution. There’s more to it than just posting, using the boost option, and calling it a day. No, the social media platform giant, and the marketing options available to it, are continuously evolving. … Read More »
Funny thing I have been asked recently from colleagues and friends: Why is it a big deal to use Facebook Marketing? I was THIS close to doing a Homer impression of his famous “D’oh!” reaction. But then I got to … Read More »
Facebook Marketing in 2020 has a somewhat mixed disposition and perception from the outside. Due to the controversies with regards to data privacy and personal information breaches in the past couple of years, one could say that Facebook as a … Read More »