Self-marketing and self-promoting are two terms that people often mistake for one another. This results from the numerous similarities between the two practices and the fact that they are complementary and often work well together. However, they are quite different, … Read More »
Good visual elements on your website and social media platforms can get you the sought after attention and retention you want. But you cannot just grab a stock photo, paste it on your website, and then expect the traffic to … Read More »
Visuals make for a more compelling draw in catching your audience’s attention. Video marketing is the more popular option, but images remain a staple, as it saves on resources (particularly storage on cloud services). However, not everyone can afford professional … Read More »
Facebook advertisements campaigns are the new order of business in advertising, one that doesn’t make you spend as much as you would on billboards or TV campaigns. The social media platform averages at least 1.09 billion daily users. That’s huge! … Read More »
A mission statement is an important part of developing your brand. Yet, writing the right mission statement can be challenging as it, after all, describes the grand vision of your brand. A mission statement must consider your brand’s culture, vision, … Read More »
There are currently more than 4.3 billion internet users in the world, with over 80% of users having a Facebook account. That is huge, right? Yet, nearly all internet users have an active email account, supporting the notion that there … Read More »
Using visuals to boost your marketing on social media is an unavoidable reality. We have explored a little bit of the importance of still and motion imagery as part of social media marketing. Now, it is time to focus on … Read More »
As a social media marketer, your job is to get your audience’s attention and keep it. Whether you are doing it through Facebook or other platforms, the goals remain the same. Always keep that in mind. However, while the fundamental … Read More »
Creating content for social media is not easy. The basic idea is simple. But going from idea to execution is complicated. It is not a one-trick-pony. After all, you are going to be dealing with billions of potential audiences with … Read More »
Online Marketing has grown rapidly. Too rapidly? That might be debatable. However, there is no doubt that the avenues and strategies have diversified over the years. There was a time when SEO and Google Analytics were the only boards in … Read More »