Why do you have to organize your social media platforms?
With the constant in-flow of ideas and new trends, it is tempting to jump on every new trend on your social media platforms. While it is good to keep up with recent trends, jumping on every new trend without organizing your actions is a recipe for a messy social media account.
When posting on your social media, you must ensure that you don’t bombard your audience’s feed with a mountain-load of posts every day. Most people—including me—will likely block you. After all, we all want variety in our feed. However, you must also ensure that you’re posting enough to engage your audience and promote your brand.
So, how do you organize your social media engagements for the best results?
In this article, I’ll give you some practical tips to organize and improve your social media engagements.
1. Create a Goal for Your Social Media Engagements
Your goal for your social media engagements will determine how to create and organize your posts. Your goal should be specific for each of your social media channels. For example, Pinterest is perfect for generating traffic to your website and your other social media platforms. Facebook is more appropriate for brand awareness and sales promotion.
Also, keep in mind that your goals should be SMART—Specific, Measurable, Achievable, Relevant, and Timely.
2. Create a Content Calendar to Organize Your Content
Do you want to avoid a messy social media account with irrelevant posts and updates?
A content calendar can help you with that. Creating a social media content calendar will help you organize your posts. Moreover, when you plan your posts in advance, you’ll have enough time to prep and organize your content ideas around key dates. Talk about creating appropriate and timely content!
Additionally, using a content calendar saves you the time and stress of looking for content to post every day. With your calendar, you can plan and create relevant content for specific events.
3. Use a Scheduling Tool to Organize your Posts
Scheduling tools make life easier for you. No one expects you to manage all your social media accounts all by yourself.
These tools can help you organize your content by auto-scheduling posts for periods when your account is most likely to get higher engagement. Based on analytics, the tools can determine the best time for post engagement.
Here is a link to the top social media management tools you can use for scheduling your posts.
4. Create Your Posts in Batches
At the beginning of a new week or month, reserve some time to create the content for all your social media channel that week or month.
This means preparing your images and design, writing your copies, writing captions for your images, and so on. If you outsource your posts and designs, make sure you have everything ready by this time.
With this, you can allow time for flexibility and unforeseen circumstances.
5. Decide How Often You Want to Post
It is possible to over-post and under-post on your social media platforms. To organize your social media engagements, you need to decide how often you want to post in a day or week. A study by Social Baker shows that post engagement fell for brands that post more than twice a day. Additionally, the engagement rate is lower for brands that post just once per week.
So, how often should you post?
In his Forbes piece, Neil Patel suggests that if you have less than 10,000 followers on your social media account, try and limit your posts to just 1 per day. That’s an average of 7 posts per week.
HubSpot recommends a maximum of 10 Facebook posts per week and a minimum number of 3 posts per week.
6. Use Your Account’s Analytics to Track and Organize Your Engagement
There are many social media metrics available to help you track and organize your account. Besides, it would be best if you always made decisions about your content creation based on your account data. If you notice that your audience engaged more with some posts, try and create similar posts.
The secret to tracking your account is using the right tools for your analysis. Facebook offers you a great analytic tool to monitor the number of views, likes, comments, and reposting your posts receive. LinkedIn, Twitter, and other platforms have similar tools.
However, apart from the analytics offered on your social media platforms, you can use other analytic tools. These analytical tools give you a detailed analysis of all your social media accounts in one dashboard.
All you need to do is connect all your social media accounts, and you are good to go. Here are the top analytics tools to use to track your progress.
7. Schedule Time to Respond to Your Post Engagements
Social media is for connecting and engaging with your audience and customers. One of the functions of social media platforms is to build and maintain lasting relationships. Your business social media accounts should be no different. Take your time to build a lasting relationship with your audience.
Always engage your followers with your posts. Encourage them to like, comment, and share your posts. When followers ask questions, take your time to reply. When your audience shares your posts, make sure you commend them. This builds trust and commitment.
Furthermore, when people engage with your posts, you should do the same. Like and comment on your followers’ posts; this helps build trust and loyalty with your followership. Additionally, always reply to your followers’ questions and messages. That sounds like a lot of work, but it helps build a lasting relationship with your audience.
There are several automated tools to help you with this. These automated tools make it easy for you to respond to your messages and comments on all your social media accounts from a single dashboard.
Implementing these steps will surely help you organize and improve your social media engagements. If you need help with growing your audience on Facebook, check out this Facebook course!