Facebook Marketing in 2020 has a somewhat mixed disposition and perception from the outside. Due to the controversies with regards to data privacy and personal information breaches in the past couple of years, one could say that Facebook as a platform and Facebook Marketing is past its heyday.
To that I say… This line of thinking is just leading to missed opportunities.
Facebook remains the most used social media platforms in the globe. Billions quite literally log on every single day on it, whether for personal or business needs. While there is no denying that it has “taken hits” in the late 2010s, that ultimately has very little impact on its long term success and, by extension, the success of marketing campaigns that leverage this platform.
A clear example is how Rachel Miller’s Moolah Marketing (i.e. Facebook Marketing Strategies Course) continues to be updated, improved, and revised as changes in the platform are applied. This benefits novices and veterans alike. So with that understanding that Facebook is not going to go anywhere any time soon, how can you take advantage of Facebook Marketing now that we are in the 2020s? Let’s take a look at a few ideas.
Already have Posts? You Can Update Them to Ads
Something that many Facebook Marketing patrons might not be aware if is that they can change older posts to advertisements. And no this is not simply by boosting the post. This can be done on a Facebook Page through the Facebook Ad Manager tab and selecting “Use Existing Post” from the options.
Why is this tactic a great way to take advantage of for Facebook Marketing? Because you can check posts that have higher than average engagement for advertising! This is especially a great move when the post in question has a high organic following and clicks.
It is, however, a tactic that is best used moderately. But it definitely can save you time in a pinch when you have a new or ongoing campaign you want to promote!
Regular Content is Still the Name of The Game
Despite all the changes with how Facebook Ads and marketing options which are on the platform, a consistent and engaging stream of content remains the top option. Let’s face it: Facebook put the “social” in social media on the map. Without posts that engage current and potential audiences, any other attempt at Facebook Marketing would eventually lose steam.
Proactive posting and responding to customers and patrons on a Facebook Business Page is highly recommended. If you have to outsource to make sure there is no lull in the activity, by all means, do so (just make sure it does not break the bank)! Speed with the responses can have a huge impact on your marketing campaign.
Friendly, helpful, and useful information shared on Facebook posts garner attention. These convince your target and potential audience that the business cares for more than just the bottom line. So do not underestimate the power of meaningful exchanges with your audience!
Facebook Groups Are Key Facebook Marketing Resources
With how Facebook’s algorithms and tracking metrics have changed in the last half of the 2010s, smart businesses have taken advantage of what might not be an obvious resource: Facebook Groups.
Think about it: Facebook groups allow business owners and managers to directly engage folks that are already interested in what you have to say. Facebook group members can invite others that might not be aware of your business initially. You can post news and content in Facebook groups that can circle to the Facebook page or to the home page of your website. There are a lot of very useful tactics that you can take advantage of in having a dedicated Facebook Group. Use them!
The late 2010s included “community” as a common buzzword. There is a reason for that. You should explore how your business can best make use of having a Facebook Group into your marketing campaign.
Be On Top of 2020s Facebook Marketing
These three key points are just the tip of the iceberg with how you can take advantage of Facebook Marketing. There is an entire industry that revels in making Facebook Marketing “work”. So instead of looking at the bleak past experienced by Facebook as a social media platform, you should look at it as a staple marketing vehicle with a long life ahead.
On that note, I really cannot recommend Rachel Miller’s Moolah Marketing course highly enough for keeping in pace with Facebook Marketing development. Check it out here for the full review!