Visuals make for a more compelling draw in catching your audience’s attention. Video marketing is the more popular option, but images remain a staple, as it saves on resources (particularly storage on cloud services). However, not everyone can afford professional visual creation. Graphics artists and web designers are rarely cheap. The good news is you can do outstanding image work on your own! Let’s look at these five innovative ways you can make images for your website.
Self-Learn How to Create Images
It might seem daunting at first glance to come up with your own images for your business marketing, social media, or home website. Fortunately, the internet can provide you with great resources that can guide you through the process. All you need is a little bit of patience, a strong desire to learn, and consistent practice.
Moreover, there are many free lessons and tutorials available online if you are willing to put in the time. Search on Google or YouTube “website image creation,” and you’re likely to get a great start. Absorb and learn all you can. The skills you gain will be invaluable in the long run!
Get a Good Photo Editing Software
Get yourself an excellent photo editor. After all, you need the right tools for the right job! And no, MS Paint does not count (although you can get good results with it through a LOT of patience).
Although Adobe Photoshop is pretty much the industry standard, it is also costly. The monthly subscription can quickly drain your resources. However, there are alternatives available.
One of the best is the GIMP. Best of all, it is entirely free. GNU Image Manipulation Program (GIMP) is open-source and is continuously updated by the generous community. It works on Linux, Mac, and Windows platforms. The function and the interface of GIMP are very similar to the Adobe suite, with some slight differences.
Create Images With Your Smartphone
With how powerful the cameras on an average smartphone is, one can create attractive imagery for their websites and associated social media platforms easily. Just look at how “influencers” thrive on this method on Facebook and Instagram.
With a ton of free apps that add creative filters to your images and videos, there is no limit to what you can produce with just your handy smartphone. Attractive images for your website are just a click away.
Stock Photos Are a Great Resource
In a rush to get appropriate imagery for your marketing campaign? That can happen. But there is a quick fix solution. You can get stock photos and videos that align with the content of your websites through stock photo platforms.
There are free stock photos and videos available on sites like Pixabay. However, you may have access to a limited number of options. Moreover, many of these require attribution or are only for noncommercial use (such as charities or education).
If this is too restrictive for your purposes, you can opt for a single purchase or subscription-based stock imagery. These are usually low cost, ranging from $1 to upwards of $20. Additionally, these options will generally have a broader range of photos to choose from and licenses for commercial needs.
Generate Images Using Online Tools
Online services can now provide the means to create stunning imagery for presentations, websites, and social posting. These are quite simple to learn, for the most part. Moreover, these services will often come with a library of stock images and easy-to-use templates. Here are a few of the most common and popular platforms:
- Adobe Spark — From Adobe itself, you can use Adobe Spark. It is both an online tool and a smartphone app for Android and iOS devices. Moreover, it also offers free and subscription versions (starting at $9.99 per month).
- Canva – Canva is an Australian-based software company that has gained popularity. This is due to the innovative design and its broad range of use. Canva provides integrations with social media and productivity tools. You can quickly generate images for reports, advertising, logos, and similar projects using the provided templates. The free plan is quite useful, but the Pro and Enterprise plans really expand your options.
- Snappa – Snappa is another free online image creator, editor, and library. It has one of the largest free libraries with over 4 million photos and graphics. However, the free option limits the downloads to 3 images per month. The upgraded plan removes this limitation for a monthly $10 subscription.
There are numerous ways to create and find images for your website. But always keep in mind that the images you produce must always be in alignment with your goals. With how advanced SEO algorithms work in determining a match for content and intentions, making sure your images are a good fit is essential. That’s one of the critical lessons found in Rachel Miller’s Moolah Marketing. Check out a review here!
For more about bringing your A-game to the internet and social media marketing, keep checking out Kobra. Social!