Using visuals to boost your marketing on social media is an unavoidable reality. We have explored a little bit of the importance of still and motion imagery as part of social media marketing. Now, it is time to focus on … Read More »
As a social media marketer, your job is to get your audience’s attention and keep it. Whether you are doing it through Facebook or other platforms, the goals remain the same. Always keep that in mind. However, while the fundamental … Read More »
Creating content for social media is not easy. The basic idea is simple. But going from idea to execution is complicated. It is not a one-trick-pony. After all, you are going to be dealing with billions of potential audiences with … Read More »
Online Marketing has grown rapidly. Too rapidly? That might be debatable. However, there is no doubt that the avenues and strategies have diversified over the years. There was a time when SEO and Google Analytics were the only boards in … Read More »
Welcome back! We have gone at length to exploring using Facebook for marketing. And there is a lot yet to explore. However, in the current and future arena of internet marketing, Facebook is not the only social media “game” out … Read More »
The Facebook Marketing system has shown no signs of slowing down. The social media platform has significantly evolved in the past few years. To a certain extent, it has reached a level of complexity that can be daunting to beginners. … Read More »
“Mobile social media marketing is the future of Facebook”. This is the battle cry of some experts in the industry. Facebook is actually refocusing on the desktop version of the platform, as noted in this article. However, there is merit … Read More »
Ads are ads are ads. That sounds repetitive, but that’s generally the idea for most people. An advertisement for whatever brand on whatever platform is the same. Well, yes and no. There are fundamental concepts and parameters similar with all … Read More »
Facebook Marketing is not a one trick solution. There’s more to it than just posting, using the boost option, and calling it a day. No, the social media platform giant, and the marketing options available to it, are continuously evolving. … Read More »
One thing I keep hearing about Facebook Marketing among those who have been hesitant about trying it is that it is “expensive”. This is also the case when advertising using its sister social media platform Instagram is mentioned. This threw … Read More »